Legal notice

Business Name: S☀️lmira

Registered Address: Ireland

Contact Information: Email:solmira@solmirashop.com] Phone: [+353899792937]

Company Registration: 

Nature of Business: S☀️lmira is an online retailer specialising in premium Mediterranean-inspired fashion and home décor.

Website: solmirastore.com

Governing Law: This website and its content are governed by the laws of Ireland. Any disputes arising from the use of this website shall be subject to the exclusive jurisdiction of the Irish courts.

EU Online Dispute Resolution: In accordance with EU Regulation No. 524/2013, consumers in the EU may use the EU Online Dispute Resolution platform to resolve disputes.

Intellectual Property: All content on this website, including images, text, and design, is the property of S☀️lmira and may not be reproduced without prior written consent.

 

Analytics & User Behaviour Tracking

We use third-party analytics and advertising tools to better understand how visitors interact with our website. These tools help us improve our services, fix technical issues, and provide a more personalised experience.

1. Microsoft Clarity & Microsoft Advertising

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay.

  • What We Collect: This includes behavioural data (clicks, scrolling, mouse movements), session recordings to identify "broken" links or UX friction, and technical data such as IP addresses (anonymised/masked where required), browser types, and device categories.

  • Purpose of Use: We use this data for site optimisation, fraud security, and to analyse the effectiveness of our marketing campaigns. Additionally, we use this information for behavioural advertising through the Microsoft Advertising network.

  • Tracking Technologies: Data is captured using first and third-party cookies and web beacons. These allow Microsoft to track activity across different websites to provide a cohesive view of user behaviour.

  • Opt-Out: For more information on how Microsoft manages your data, please see the Microsoft Privacy Statement. You can opt out of Microsoft’s behavioural tracking via the Microsoft Opt-out Tool or the NAI opt-out page.


2. Google Analytics 4 (GA4)

We use Google Analytics 4 to monitor website traffic and user engagement patterns.

  • Engagement Metrics: We track which pages you visit, duration of stay, and specific interactions (button clicks, video views).

  • Attribution & Source: We collect data on how you arrived at our site (e.g., via search engines, social media, or direct links).

  • Demographics: We receive aggregated, non-identifiable data regarding your approximate location (city/country), language, and device type.

  • Privacy & Anonymisation: We utilise IP Anonymisation (IP Masking), meaning Google truncates your IP address within the European Economic Area (EEA) before storage. We do not share personally identifiable information (PII) with Google.

  • Opt-Out: You can prevent your data from being used by installing the Google Analytics Opt-out Browser Add-on.

3. Managing Your Preferences

Beyond the specific tools listed above, you can manage your privacy through the following methods:

  1. Browser Settings: You can configure your browser to refuse all or some cookies, or to alert you when cookies are being sent.

  2. Do Not Track: While there is no universal "Do Not Track" standard, we honour your preferences where technically feasible.

  3. Third-Party Tools: You can use the Digital Advertising Alliance tool to opt out of many interest-based advertising networks.